PRTech: The Next Automated Marketing Frontier

What is PRTech?

Considered “the final frontier” of the automated marketing puzzle, PRTech – like AdTech several years ago – has become an area of interest and focus for investors, innovators, and industry luminaries.

Data is empowering the PR industry to refine content, extend reach, and prove value. Reporting on that data provides key audience insights for campaign planning and content production. Now is the time to harness the power of technological innovation to propel PR even further.

5 Main Tenets of PRTech

Technological Innovation

Whether you’re planning, executing, or measuring, the tools in the PRTech Ecosystem can help with automation, optimization, productivity, granularity and more.

Access To Data

PRTech demands that PR professionals use data to drive and optimize their efforts. Data-driven decision making is the key to establishing PR as a key driver of business.

Data Literacy

The future of PR depends on storytellers who can read and communicate data as information. It’s not just about accumulating data, it’s about finding and relaying meaning in the numbers.

Meaningful Metrics

PR pros can now capture user behavior, web traffic, and interactions across various digital properties. This shifts PR from “cost center” to “profit center” as the industry now has solid metrics to prove the impact of PR beyond mere brand awareness.


Data can provide feedback on what works, but at the end of the day it’s always about people and how they think and feel. Relationships are, and always will be, at the heart of PR.

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