Considered “the final frontier” of the automated marketing puzzle, PRTech – like AdTech several years ago – has become an area of interest and focus for investors, innovators, and industry luminaries.
Whether you’re planning, executing, or measuring, the tools in the PRTech Ecosystem can help with automation, optimization, productivity, granularity and more.
PRTech demands that PR professionals use data to drive and optimize their efforts. Data-driven decision making is the key to establishing PR as a key driver of business.
The future of PR depends on storytellers who can read and communicate data as information. It’s not just about accumulating data, it’s about finding and relaying meaning in the numbers.
PR pros can now capture user behavior, web traffic, and interactions across various digital properties. This shifts PR from “cost center” to “profit center” as the industry now has solid metrics to prove the impact of PR beyond mere brand awareness.
Data can provide feedback on what works, but at the end of the day it’s always about people and how they think and feel. Relationships are, and always will be, at the heart of PR.