Pioneers

Kristina Wallender

VP, Marketing, Ticketfly

How are you embracing tech/data and applying it to PR?

We use data every day to help our partners build and market live events, and we bring the same approach to our own storytelling process. In addition to tracking standard press metrics like number of stories by publication, topic, and initiative, we built a proprietary analytics system to help us […]

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Sabrina Horn

Founder, President, & CEO, Horn Group

How are you embracing tech/data and applying it to PR?

Our account teams use a variety of tools and approaches to apply technology and data to ensure we get the best PR results possible for our clients. Our teams use apps like Flipboard and Twitter to follow the news. We also use it to understand the types of stories being […]

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Victoria Treyger

CMO, Kabbage

How are you embracing tech/data and applying it to PR?

We use trend data from a variety of sources to identify important topics in the news that our audiences are talking about. Where possible, we also combine this external information with internal data that supports or disputes these trends based on the actual data we are seeing across the tens […]

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Stephanie Losee

Managing Editor, Dell Global Marketing

How are you embracing tech/data and applying it to PR?

My position was originally created By Dell Global Communications, so I approach all content marketing from a Comms point of view. I think of the work I do as occupying the same top-of-the-funnel place as PR; it’s reputational—all about awareness and consideration. It’s also about service; at Dell we use […]

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Deirdre Breakenridge

CEO, Pure Performance Communications

How are you embracing tech/data and applying it to PR?

I’m working with clients to use tech / data in a number of ways which includes gathering market insights and competitive intelligence, learning more about customer needs and better ways to engage, and discovering unique story angles for media pitching. At the same time, understanding data analytics also translates into knowing […]

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Adam Weinroth

Chief Marketing Officer, OneSpot

How are you embracing tech/data and applying it to PR?

We’re using technology and data to intelligently promote content for our brand customers. Sometimes that content is owned, and sometimes it’s earned. Our platform serves an important need because many brands have done a great job of creating incredibly thoughtful, beautiful content, but they often find it’s extraordinarily difficult to […]

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Gini Dietrich

CEO, Arment Dietrich (and author of Spin Sucks)

How are you embracing tech/data and applying it to PR?

Data is the number one driver of how we report results back to clients. Without it, we’d still be relying on media impressions and advertising equivalencies as “results.” Now we can tell exactly how many leads communications has converted to customers for every client.

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Shonali Burke

ABC. President & CEO, Shonali Burke Consulting

How are you embracing tech/data and applying it to PR?

I wouldn’t have the career I do had I not embraced tech and data. It’s embedded in everything I do! Here are some examples: Planning is critical to good PR. Tech tools and platforms such as Google Drive and Docs, Dropbox, Asana and Basecamp allow us to work closely with […]

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Sally Falkow APR

President, PRESSfeed – the digital news and content hub

How are you embracing tech/data and applying it to PR?

Since 2000 I have been an early adopter of tech and data for PR. I designed and collaborated on building PRESSfeed, the social newsroom, to provide PR practitioners with an easy-to-use digital content hub. I have written a book SMART News: how to create branded content that gets found in […]

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Peter Himler

Founding Principal, Flatiron Communications LLC

How are you embracing tech/data and applying it to PR?

There are new technology-driven solutions that help our firm with both traditional media engagement and content marketing.  For the former, we use certain services to help us identify the exact right influencer/journalist on a given topic, as well as others that help us more effectively engage that influencer. I.e Did […]

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